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Mainstream TV Networks vs Streaming Platforms: The Transformation of Competition and the Next Generation of New Content, within the Context of Changing Viewing Trends and Innovation
Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via cable. In contrast, OTT platforms operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and streaming services